Visual DNA

VisualDNA is a term for the information captured by London-based company Imagini’s patent-pending technology for understanding emotions through images. [15] The term, and surrounding methodology, was invented by Alex Willcock in 2005.

VisualDNA is universal and unique. Each person has their own VisualDNA. Similarly, Imagini claims that every image, every product, every item of web content can have its own VisualDNA code. This code can then be used to match people to people and people to content that they are likely to find relevant.

BBC has nominated Youniverse, Imagini's social network and home of VisualDNA, one of the best sites on the web